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The Global Branding

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A brand is a collection of perceptions that may be positive or negative about a name or symbol of a product/service. It goes beyond short-lived product features to include emotional benefits and associations. At their heart, brands create trust with stakeholders. A misconception is World Brands that global branding seeks to pursue an identical name, ….  Read More

An Out-Of-The-Box Interview

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An interview with “The Dancer” who zeek-zooks with reality. This candid conversation between two individuals reveals what many of us are currently experiencing in life. It helps shift perceptions, and will have a powerful impact on how we react to daily life situations. majestyskin Larry Le Roi: Tell me where you’re from. The Dancer: Nowhere, ….  Read More